Capel Vale Regional Series Cabernet Sauvignon 2009 and "cellar key"

This wine was sent to me as a sample, and had a "cellar key" with a barcode draped around the neck of the bottle.  The idea is that you download an app using your smart phone, scan the barcode, and hey presto, information is brought up about the wine, winemaker, vintage conditions and some reviews in a proprietary format.  Downloading the app took about 30 seconds on the iPhone, and the system worked pretty well and looks good.  It's got some nice novelty, I'll admit.  My only reservation wearing my wine consumer advocate hat is that it, I imagine, will only pick up the reviews of wines that the winery wants to you to see, whereas Google will pick the lot up including the views of yours truly.  But it's a nice idea to give more information to consumers.

The 2009 Capel Vale "regional series" cabernet sauvignon?  Typical Margaret River.  Cedar, dusty blackcurrants and a touch of capsicum emerged from the glass.  Spice, ok length and black cherries were there on the palate.  The wine could have been a bit longer or denser, but it's pleasant enough drinking at the price.  84 points (6.9/10)

Abv: 14%
Price: $24.95
Source: sample
Website: http://www.capelvale.com.au
Margaret River
June 15, 2011
2

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